Carhartt Lookbook

Simplifying the asset collection process for publishers

While at Perficient Digital (formerly Enlighten), I worked with other designers on concepts and animations for the 2016 Carhartt Spring Lookbook. The goal was to make a more elegant and efficient experience for fashion bloggers and content creators to collect digital assets put by Carhartt for their new product lines.

I worked closely with my Creative Director, Dan Kennedy on creating the concepts, and the engineering execution was largely handled by D3. All video footage was provided by Carhartt.
The above was an exploration in navigation and menu paradigms for the Carhartt Lookbook. We wanted to focus on showing as much of the beautiful product videos and images that Carhartt provided us, and couple that with a global 'toolbox' for downloading assets.